SWOT analysis of Delta Airlines - 2017 Words

SWOT analysis of Delta Airlines Vaughn College of Aeronautics Georgi Teofilov December 15th 2012 Introduction Having been founded on May 30th 1924 Delta airlines is one of the only 4 legacy carriers still left in the aviation industry since the 1978 airline deregulation act. It is a major United States airline and its headquarters are in Atlanta, Georgia. Delta airlines operates 5,000 flights every day of which are both domestic and international. Delta airlines hub is located at Hartsfield-Jackson Atlanta international airport which is considered the worlds busiest airport in accordance with passenger traffic which accumulates to over 91 million passengers per year. Its fleet consists of 722 airplanes and its†¦show more content†¦Poor management and rocketing fuel prices was a result in its filing for bankruptcy but appropriate measures were not taken at the time and could have altogether prevented its filing for bankruptcy. Another weakness that Delta airlines experiences are it’s over dependence on the North American market for revenue. Deltas domestic routes accoun ts for up to 80 percent of its total amount of routes served which means the North American market will affect the company greatly if any type of economical shift was to happen. If Delta offered more international destinations then the 2005 filing for chapter 11 bankruptcy could have been avoided. Deltas poor management team is targeted for most of the company’s low performance due to inadequate steps taken to prevent the company’s downfall. Delta did make a comeback in 2009 when it emerged from bankruptcy but 4 years in bankruptcy has left a toll on the company and its future is uncertain. Opportunities Delta is still nevertheless moving on forward and the merger of northwest airlines and delta airlines is an example of that. In 2008 the merger was approved by the department of justice and the merger was considered not a threat to the industry. This merger is very beneficial for both airlines because this decreased some competition for the airline and some operating costs were reduced because of this. Now that the mergerShow MoreRelatedSwot Analysis of Delta Airlines875 Words   |  4 PagesSWOT analysis Strength 1. Innovation: * â€Å"Track check bags† 2. Market share leadership 3. Strong management team 4. Strong brand equity 5. Flights are usually on time 6. The merger and acquisition | Weakness * The number of cancelling flights is a little high * The customer service is bad because in some occasion the customer can’t found the delta representative in the airport. * Lack of online presence * In some aircrafts the seats are uncomfortable and narrowRead MoreSwot Analysis of Delta Airlines890 Words   |  4 PagesSWOT analysis Strength 1. Innovation: * â€Å"Track check bags† 2. Market share leadership 3. Strong management team 4. Strong brand equity 5. Flights are usually on time 6. The merger and acquisition | Weakness * The number of cancelling flights is a little high * The customer service is bad because in some occasion the customer can’t found the delta representative in the airport. * Lack of online presence * In some aircrafts the seats are uncomfortable and narrowRead MoreDelta Air Lines, Inc.1408 Words   |  6 Pages04/28/2017 Introduction Delta Air Lines, Inc. is a provider of scheduled air transportation for passengers and cargo throughout the globe while based primarily in the United States. Despite extreme competition, Delta maintains its strong market position on the global scale. The airlines began operations in 1928 as a small local US based air Transportation Company aimed at providing reliable travel. This paper will discuss the management functions utilized that have helped Delta pursue in a future timeRead MoreSouthwest Airlines State Of The Airline Industry930 Words   |  4 Pages Southwest Airlines State in the Airline Industry Edwin Romero Ashford University BUS 690: Business Strategy Dr. David Kalicharan January 12, 2014 Abstract As Southwest Airlines reached their 43rd birthday, it has matured within the airline industry. During the past four decades, Southwest Airlines has maintained its image. However between 2008 and 2013 the profits have been at a loss and Southwest Airlines has had a declining financial performance record. In the end, SouthwestRead MoreSwot Analysis : The Airline Industry1678 Words   |  7 PagesThe airline industry is one of the largest industries in the world, it may seem like nothing can affect such a large and stable industry but even a large powerful industry is affected by external environments. This is just one of four important topics that will be covered in this well researched paper. The five forces that affect this industry as well as a well thought out reason why SWOT analysis can be important to Southwest Airline, which is the particular company in the airline industry, we willRead MoreDelta Air Line Essay2199 Words   |  9 Pagesï » ¿DELTA AIR LINES RESEARCH Lemeka Fields Michael Green Alana Ireland Justin Latimore MGNT 3165-1 June 13, 2012 DELTA AIRLINES RESEARCH BY: Fields, Lameka N. Green, Michael A. Ireland, Alana. Latimore, Justin Abstract Delta Air Linesheadquartered in Atlanta Georgia, in the United States. Delta Airlines operates extensive domestic and international network serving all continents except Antarctica. Delta is the sixth-oldest operating airline by foundation date, and the oldestRead MoreAirline Industry : The Airlines Essay1637 Words   |  7 Pagesselect the airlines industry, specifically Delta Airlines, since my father is a longtime employee for the company. I believe this assignment is an interesting and enthralling way for young people to begin to understand the complexity and importance that goes into analyzing an industry’s annual, quarterly and daily reports. The airlines industry has always been and will always be one of the most competitive businesses on the market. A great deal of factors go into play when an airline industry decidesRead MoreSkywest1539 Words   |  7 PagesIntroduction SkyWest Airlines (SkyWest) was a rare breed in the ultra-competitive regional airline industry. As the overall airline industry suffered through terrorist attacks, rising fuel costs, and increased competition, SkyWest was able to grow its business and sustain profitability. The aforementioned events that impacted the airline industry had a severe effect on the structure of the industry as a whole. Several major airlines were in the process of emerging from bankruptcy while mergersRead MoreDiagnosing The Change : Managing Organizational Change Essay1413 Words   |  6 Pagesto the organizational performance. For my research project, both airlines Delta and United Airlines have environmental factors that have affected their performance. Jet Fuel prices have driven up the operational cost of both companies. Internal factor such as unions and employee issues have impacted the both the airliner’s performance and have also impacted the top line and bottom line of these two merg ed companies. Both airlines have had to make some tough decisions in terms of downsizing employeesRead MoreStrategic Analysis of Delta Airlines4625 Words   |  19 PagesAbstract. This report will be discussing strategic management to a company in the airline industry. This report will examine a chosen company’s strategic management and outline the stages. Strategic management is analyzing the situation facing the firm, also on the foundation of analysis formulating a strategy and lastly implementing strategy. Strategic management is the identification and the description of strategies that can be used by managers so as to attain better performance which in turn